Give your company space to grow with a loan from Froda is the message in our first campaign for Swedish fintech Froda. The TV commercial is a dramatization of the situation many workers find themselves in, coming back from the home office to the… well, office-office. Entering one morning, a game of ‘musical chairs’ starts – a fierce battle for any workplace available, even if it means taking a Zoom-meeting from the loo.

The 30 second commercial was directed by Linnéa Roxeheim at production company Giants & Toys, and co-written by myself, my creative partner Ludvig Ehrenstråhle and Linnéa Roxeheim. Photo by Jan Sjöberg and Staffan Kjellvestad. The CMO and brave client was Kajsa Lundborg with her team.