Froda offers business loans with fair conditions for companies that want to keep growing. In this campaign, our focus was on Froda's various product offerings - a menu of terms and services that can contribute to growth. We chose to call it a growth-oriented offer, without surprises and hidden fees. The setting was evident; in a restaurant environment (one of Froda's significant customer groups is restaurateurs).

The films were produced by Acne Film and directed by Tobias Bergman, with Daniel Griffel as the cinematographer. The script was written in collaboration with Ludvig Ehrenstråhle, and we received invaluable feedback from Lisa Granberg Gille and Elisabet Fischer at Volt.