For the Swedish branch of Lidl’s 2019/2020 campaign Volt created “Lidl Micromarket” – a campaign that asked customers that love the supermarket to set up their own Micromarket in their homes, and inviting friends who are sceptical about Lidl's "high on quality, low on price" position over for dinner.

To help make the Lidl Micromarket experience more memorable, Lidl provided its fans with a box including fresh food for a three-course dinner for up to six people, Lidl branded clothes and baseball caps, store signs and even a Spotify-album featuring soundbites from its stores. Basically, everything you need to set-up a Lidl Micromarket in your home.

My role in this project was to secure earned media attention for the campaign in international industry press. The campaign was covered by The Drum, Trendhunter, W&V as well as chosen “Campaign of the week” by Contagious, Pick of the day by Adage, and included in Directory’s 2019 print catalog. Coverage which resulted in new business opportunities for the agency on a new European market.