Choose life.
Choose a job.
Choose a career.
Choose to become Copywriter or Art Director.


But why would I want to do a thing like that?

 

Creative with extensive PR experience, currently at Kid.

I make ideas that are utterly serious or astonishingly whimsical, for brands like H&M Foundation, Microsoft, Swedish Child Helpline “Bris”, energy company Skellefteå Kraft, and snack brands like Smash and OLW Cheez. Ideas that grab the attention of media – both nationally and globally – and that people share with their friends. It’s advertising that doesn’t feel like advertising.

I’ve been:

  • Awarded Gold, Silver and shortlisted Guldägget, Eurobest, The Webby Awards, 100W, The Andy’s, Clio Awards, Sabre Awards, and more.

  • 2x Cannes Young Lions National Winner (Cyber, Digital), 1x Eurobest Contender

  • 1x Oatly Sponsored Creative at Cannes Lions 2019

  • Involved and advised PR strategy for campaigns reaching billions of people and literally every media outlet in the world.

Client experience, current and past;

NGO & Non-profits:
UNICEF
Oxfam
WWF
H&M Foundation
Bris (Child helpline)
Plan International
RFSL
The Swedish Handball Federation
Svenska kyrkan (The Church of Sweden)
Teknikföretagen (Technology Industries of Sweden)

Commercial:
Fjällräven
Lidl
OLW
IKEA Food
Skellefteå Kraft
Blocket
Microsoft
Electrolux
PEAB
Mindler
Enklare
Espresso House


Public Sector:
Utbildningsradion (UR)
The Swedish Armed Forces
Swedish Defense University
Visit Sweden
Visit Stockholm
Swedavia
Stockholm Vatten & Avfall

Startup & Scaleups:
Froda
Bodil
Billo
Alex&Phil
Haupt Lakrits

Resume / CV:

2024 - ongoing: Kid Collective (a merger of Volt + Familjen)

2019 - 2024: Volt

2016 - 2019: Volontaire

2014 - 2016: JMWGolin (inhouse at Microsoft)

Previous to my career in Advertising and PR, I worked as a cashier at grocery stores, packed DVD cases and rolled movie posters at a warehouse, did construction work, and assisted artists such as HuskMitNavn, Horfe, CAP - Crew Against People at Gallery Steinsland Berliner.

Recommendations.

Rikard Linder, former Art Director colleague at Volontaire:

“Samuel is one of the most ambitious, strategic and creative people I have ever met. He combines some of the best qualities in traditional PR with classical advertising methods and blends it together perfectly with innovative communication ideas. And always with a smile. Highly recommend working with Samuel.”

Johanna Snickars, Head of Communications at Microsoft:

“Samuel was in my Communications team at Microsoft for a little less than a year, but during this time he managed to impress me greatly. With a creative and analytical mind, he's quick to take action and can foresee both opportunity and crisis. Samuel is extremely driven, fast paced and it was fascinating to see him grow with every challenge given to him. He never gives up and always strives to not only deliver according to expectations, but exceeding them. Apart from being a pr star, he's also charmingly witty and made his colleagues laugh every day.”

Karin Zingmark, CMO at Microsoft:

“Samuel was a part of the Comms Team at Microsoft during december 2014 until may 2016. He initially reported directly to me, as I was acting Comms Lead, and from july 2015 he reported to our Comms Lead as a part of the CMO team. Samuel is amazing to work with in many ways. He is target oriented, creative and innovative yet on the same time very thorough and never leaves lose ends in projects. He has an outstanding capacity and sets very high targets for himself. Samuel also has the ability to quickly grasp complex matters and to prioritize in order to drive projects forward. To top this off, he is great fun to work with. I highly recommend Samuel and congratulate those that get the chance to work with him in the future.”