Global Change Award was initiated 2015 by H&M Foundation, a non-profit global foundation, privately funded by the Stefan Persson family, founders and main owners of H&M group. By catalyzing early innovations that can accelerate the shift from a linear to a circular fashion industry, the aim of the Global Change Award is to protect the planet and our living conditions.

Global Change Award is one of the world’s biggest challenges for early stage innovation and the first such initiative in the fashion industry. 

In 2018 and 2019, I supported the Head of Comms at H&M Foundation with the PR groundwork surrounding GCA. We collaborated closely on everything and anything, ranging from Press releases, Q&A, Media invitations and management of media flying in from 15+ countries, choosing food and press conference venue, packaging of printed collateral, to actual news pitching top tier media such as Fast Company, Bloomberg, Wired, Quartz Africa, Refinery 29, Vogue International, and many many more… Resulting in high-profile articles in digital and print, counting over 400+ news stories from just this single event.