All it takes is red nail polish and a polish creative.

For International Menstrual Hygiene Day 2019, we created a manicure-focused activation for Plan International Sweden, engaging influencers and normal folks – organically and earned – achieving great results on Instagram with hashtag #blodigtallvar and a CTA to paint 5 finger-nails red to raise awareness for the 5 most common struggles girls face when on their period.

I was responsible for idea development, copywriting and influencer engagement. Art Direction by Klaudia Klang.

The campaign idea continues to be re-activated yearly by Plan International.