We were tasked with developing a unifying narrative and concept for UNICEF in Sweden. Together with the General Secretary and her team, we created “För barnen ger vi allt” (For children we give it all) – a concept working hard for children and UNICEF in all touchpoints by combining the call for support and the enduring power and stubborness of adults fighting to make the world a better place for every child.

For the first campaign we zoomed in on the harsh environments UNICEF teams travel, crawl, push, wade through, to reach every child with the vaccines, education, and human rights, they are entitled to. Setting the direction for UNICEF Sweden’s internal comms team to further develop.

Vi ger trygghet.

Vi ger liv.

Vi ger framtid.

Vi ger motståndskraft.

Vi ger plats.

Vi ger tid.

Vi ger villkorslöst.

Vi ger aldrig upp.

För barnen ger vi allt.