Blocket - New Brand Platform

Blocket is Sweden’s leading marketplace, connecting millions of users every week. In a pitch, our team at Volt developed a new concept for Blocket – embracing the role Blocket play in peoples lives by enabling positive change. Blockets new concept: ‘The beginning of something big’, was created out of a core truth identified by me during the pitch.

Together with Elisabet Fischer, Jacob Eklöf, Molly Rennéus, Helena Sjökvist, Henrik Stampe and Toni Donelly, we ended up winning the account.

The following film is the first campaign for Blocket and was written by copywriter Jacob Eklöf and Art directed by Molly Rennéus, I handled PR-strategy and operations surrounding the launch. Apart from the advertising account, we also won the PR account of Blocket. We’re super thrilled to keep digging for truths and building one of Sweden’s best loved brands.

The campaign film was created by B-Reel Films and director Sacarias Kiusalaas.