With 5 million visitors a week, Blocket is one of Sweden's largest websites. Swedes search on Blocket's to find great second hand bargains, preloved cars, new jobs, or a course to learn new skills. Or to get rid of that kitchen machine they never really used. But what if we could use the exposure to all those visitors to set a new beginning in motion? To become the beginning of something big. For anyone – whatever their heart desires.

We decided to paraphrase Andy Warhol's classic idea of ​​"15 minutes of fame" and turn it into a digital version. Was it possible to sell anything if enough people were exposed to it? The answer is yes.

After more than a thousand applicants, Blocket's front page experienced a take-over by a gang of dinosaurs looking for a new home. The initiative attracted the attention of Swedish Public Service on both TV and radio, Sweden’s largest newspapers Expressen and Aftonbladet reported about it, along with over forty other news outlets.  The story reached over 10 million and didn’t stop there. Reporting about the dinosaurs gained new momentum when they reached their new home on Sagostigen outside Malmköping, spurring a new round of publicity. 5 million visits of fame multiplied. That’s the power of Blocket – Sweden’s leading marketplace for preloved goods.