Fintech-brand “Froda” celebrates entrepreneurs on Mother's Day.

Every year, a range of brands usually run campaigns in connection with Mother's Day, praising mothers or encouraging the purchase of gifts. However, this year, the Swedish fintech company Froda chooses to shift the perspective and honor "entrepreneurial mothers."

"We need more female role models and entrepreneurs in Sweden. With our film, we want to shed light on prejudices surrounding women in a creative way and shift the focus to a different kind of creativity and motherhood," said Kajsa Lundborg, Chief Marketing Officer at Froda.

In the campaign film, developed by Volt, three successful female entrepreneurs share their experiences of the highs and lows of motherhood, sleepless nights, doubts, breakthroughs, and achievements, before concluding with the message "Not all babies are children."

The campaign film was released on Mother's Day on LinkedIn, Instagram, and Youtube, and was supported with testimonials from female entrepreneurs.

Press: https://www.resume.se/marknadsforing/kampanj/froda-hyllar-foretagsmammor-pa-mors-dag/