Give your company space to grow with a loan from Froda is the message in our first campaign for Swedish fintech Froda. The TV commercial is a dramatization of the situation many workers find themselves in, coming back from the home office to the… well, office-office. Entering one morning, a game of ‘musical chairs’ starts – a fierce battle for any workplace available, even if it means taking a Zoom-meeting from the loo.

The 30 second commercial was directed by Linnéa Roxeheim at production company Giants & Toys, and co-written by myself, my creative partner Ludvig Ehrenstråhle and Linnéa Roxeheim. Photo by Jan Sjöberg and Staffan Kjellvestad. The CMO and brave client was Kajsa Lundborg with her team.

We followed the campaign up with a new set of films together with Tobias Bergman, Acne Film: https://www.resume.se/marknadsforing/kampanj/krasna-smaforetagare-tar-plats-i-ny-kampanj-fran-froda/