Many have many questions.

The Swedish Armed Forces are looking for new recruits to many exciting positions and responsibilities. But many people still believe a career within the army is not for them – so we set out to answer any question they might have (and that’s keeping them from applying).

A larger group of creatives were involved in this project and I played a part writing copy for the outdoor and film (alongside creatives: Arvid Nittve, Ludvig Ehrenstråhle, Daniel Jakobsson and Molly Rennéus), as well as having PR-input on casting (Therese Lindgren, Influencer) and additional activations.